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本文首次采用时间序列数据对转型时期我国城镇居民的衣着消费行为进行了实证分析,发现:城镇居民对衣着的需求在经历了1981～1992年数量型增长阶段后,自1993年进入了追求时装化、名牌化、个性化的阶段,衣着消费不再是单纯的对基本生存资料的消费,它同时也是人们追求美的享受,展现自我个性的过程,这一时期人们对衣着的消费受收入的影响逐渐减小,对价格的波动变得越来越敏感,而上一期衣着消费的波动对当期衣着支出的影响在不断减弱。
This paper, for the first time, uses time series data to make an empirical analysis of the clothing consumption behavior of urban residents in China during the transitional period. It is found that the demand of urban residents for clothing after going through the quantitative growth period from 1981 to 1992 has entered the era of pursuit of fashion , Brand-name, personalized stage, clothing consumption is no longer a simple consumption of basic living information, it is also the pursuit of beauty, people enjoy, show the process of self-personality, clothing consumption during this period by the impact of income gradually Reduce, become more and more sensitive to the fluctuation of the price, and the influence of the fluctuation of the previous period’s clothing consumption on the current clothing expenditure is declining.