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随着互联网与数字媒体集成的快速发展,新兴的服务业逐渐兴起,网络电视就是其中之一。在我国的电视行业之中已兴起了一股进入互联网的热潮,主流电视媒体纷纷部署台网融合的战略规划。网络电视目前在我国的发展之中具有以下的特点:一是传播速度比传统电视台更加快捷快捷;用户能够更加灵活,方便的选择收看的内容。二是能够实现用户会互动分享和反馈。本文网络电视台的产业链,生产内容,盈利途径三个方面来分析目前我国网络电视台的发展现状。进而分析若干我国网络电视台现阶段发展存在的问题。例如:我国网络电视台目前商业模式不明确,相关的,商业版权购买成本好贵,与视频网站的发展存在矛盾。根据目前存在的这些问题本文针对性提出了若干的对策。例如:拓展新的营销渠道,加强技术研发和革新,明确网络电视台的商业模式。
With the rapid development of Internet and digital media integration, the emerging service industry is gradually emerging. Network television is one of them. Among the television industry in our country, there has been an upsurge of entering the Internet. The mainstream television media have successively deployed the strategic planning of network convergence. The current development of China’s Internet TV has the following characteristics: First, the speed of transmission faster and faster than traditional television stations; users can be more flexible and convenient choice to watch the content. The second is to enable users to share and feedback interactively. This article network TV station industry chain, production content, profit ways to analyze the current status of China’s network television station. And then analyze some problems existing in the development of China’s network television station at this stage. For example: the current business model of China’s network television station is not clear, related, commercial copyrighted purchase cost is expensive, and video site development is contradictory. According to these existing problems, this paper proposes a number of countermeasures. For example: to expand new marketing channels, strengthen technology research and development and innovation, clear online television business model.