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十七大后随着我国大众创业,万众创新国家发展战略的提出,创新创业教育在我国已经日益发展起来,特别在高等院校大学生的创新创业活动正在如火如荼进行,作为高职院校市场营销专业如何将创新创业教育融入专业人才培养教育体系,是市场营销专业教师值得深思的问题,本文将从课程体系构建角度探讨创新创业型市场营销人才的培养。
After the 17th National Congress of the Communist Party of China, with the launch of our country’s mass entrepreneurship and the innovation of many nationalities, the innovation and pioneering education has been increasingly developed in our country. In particular, the innovation and entrepreneurship activities of college students are taking place in full swing. As a marketing professional in higher vocational colleges How to integrate innovation and entrepreneurship education into the system of professional education and training is a question worth pondering over by marketing specialists. This article will discuss the cultivation of innovative and entrepreneurial marketing professionals from the perspective of curriculum system construction.