“中国品牌”的困境 困境一:品牌营销战略雷同 发达国家企业对于品牌营销战略工作都极其重视,不惜花费巨资进行品牌规划,创造出了众多各具特色,拥有巨大感染力、让人回味无穷的品牌,从而迅速占领国际市场。而典型的中国企业在品牌营销战略上没有突 “Chinese brands” predicament predicament First: the same brand marketing strategy Developed countries enterprises for brand marketing strategy are extremely valued at any cost to spend money on brand planning, creating a large number of different characteristics, with great appeal, memorable Brand, which quickly occupied the international market. The typical Chinese enterprises in the brand marketing strategy is not sudden