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如果说工程机械的产品质量是企业生命的根本,那么后市场服务就是企业生命的保障。如果说产品质量是企业打造品牌的开始,那么后市场服务就是企业品牌的延续。换句话说,对于实实在在对接工程的一线用户来说,能够保证及时、有效且具有针对性的服务更是对产品质量的最佳承诺。现今,越来越多的主机企业认识到了这一问题,而回归到现实的运作中,某些龙头企业甚至输给了专业维修企业。从十几年前来到北京至今,李刚一直与泵车打交道,也曾是国内某一线品牌的忠实用户。但谈到为何最终放弃了这一品牌,李刚用一句话概括,“打10次
If the quality of construction machinery is the fundamental business life, then the service is the protection of business life. If product quality is the beginning of the brand building business, then the market service is the continuation of the corporate brand. In other words, for the front-line users who are actually docking the project, being able to guarantee prompt, effective and targeted service is the best commitment to product quality. Today, more and more host companies recognize this problem, and return to the reality of the operation, some leading companies even lost to the professional maintenance business. From a dozen years ago to Beijing so far, Li Gang has been dealing with the pump, was also a domestic brand loyal users. But when it comes to why the brand was eventually abandoned, Lee summed it up in a sentence, ”Playing 10 times."