河南电视台都市频道的广告经营创收,自突破5亿大关之后逐年稳步增长,稳居全国省级地面频道前三甲,2015年前三季度在播表现保持良性状态。虽然成绩单还不太难看,但是大家身处市场一线,能够感受到电视媒体所处的困境。在宏观经济“新常态”和9月1日实施的“新广告法”双重调整之下,广告主对电视媒体的投放意愿再次出现新的下滑。但 Henan TV station urban channel advertising revenue, since the breakthrough 500 million mark steady growth year after year, ranking the top three provincial terrestrial channels in the first three quarters of 2015 to maintain the benign status of broadcast. Although the transcripts are not too ugly, but we are in the market front, you can feel the plight of the television media. Under the double adjustment of macro economy, “new normal” and “new advertising law” implemented on September 1, advertisers will once again see a new decline in their willingness to invest in the television media. but