随着电视媒体的崛起,广播、电台的地位受到了冲击,广播广告出路何在?江苏金湖人民广播电台陆兆喜先生结合工作实践,给本刊寄来了稿件,文章从五个方面进行了有益的探索。一、广播搭台,企业唱戏。广告是一种特殊商品,广告收入的多少不仅取决于当地经济发达的程度,还有赖于 With the rise of the television media, the status of radio and radio stations has been hit. Where is the advertisement of radio and television? Mr. Lu Zhaoxi of Jinhu People’s Broadcasting Station, Jiangsu Province, combined with his work practice, sent articles to this magazine. explore. First, the radio station, business singing. Advertising is a special commodity, how much advertising revenue depends not only on the extent of the local economy, but also depends on