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视觉与听觉的同时传达,是电视媒体的优势所在。传播学创始人之一马歇尔·麦克卢汉说过:“电视是耳和眼的同时延伸。”而以叙事见长的电视直播活动,因其“播出与接收同步”的特殊功效,使电视在不同媒体介质激烈的竞争中占有强势地位。大型电视直播活动最大的意义便是将一种立意鲜明、计划缜
The simultaneous transmission of vision and hearing is the strength of the television media. Marshall McLuhan, one of the founders of communication, said: “Television is an extension of the ear and the eye.” And narrative-based television broadcasts, because of their special “broadcast and receive sync” feature , So that television in different media media fierce competition occupy a strong position. The biggest significance of large-scale television live broadcast is that it will be a clear-cut intention, planning careful