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日本动漫从20世纪80年代初进入中国并迅速风靡,可以说是伴随着80年代出生的一代一起成长的。这期间,日本动画对中国青年的心智成熟和意识形态的发展成熟产生了一定的影响。学界由此而引发的文化思考越来越多。从日本动漫的艺术价值、对外的文化政策等等方面都能很好地解释日本动漫成功进入中国的原因。本文旨在通过对文化的接近性和差异性,以及日本动漫中中国元素的运用的研究,来分析这一现象在跨文化传播领域的阐释,以及给我们带来的启示。
Japanese anime entered China in the early 1980s and quickly became popular, arguably growing along with the generation born in the 1980s. During this period, Japanese animation had an impact on the maturity of Chinese youth and the maturation of their ideology. As a result, more and more cultural thoughts are caused by the academic circles. From the Japanese art value of animation, foreign cultural policies, etc. can well explain the reasons for the success of Japanese animation into China. The purpose of this article is to analyze the phenomenon of this phenomenon in the field of intercultural communication through the study of cultural proximity and difference and the application of Chinese elements in Japanese anime, and the enlightenment to us.