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【目的】研究量化创业各可控因素对于林农创业行为的影响,找出其中关键因素,为建立林农创业激励模型提供数据和理论基础。【方法】基于创业理论、行为经济理论的主要观点和方法,设计调查问卷,从林农自身素质和政府行为激励的角度对林农创业行为的机制进行分析;收集江苏林农创业的相关数据,建立相关林农创业的计量经济模型。【结果】通过统计检验发现:有无配套激励政策、林农受教育水平、有无创业平台、是否接受过创业培训、有无树立创业榜样、林农年龄等因素对创业的影响呈显著正向关系;政策支持资本、政府科技投入的影响虽然为正向,但不显著;风险态度对林农创业行为的影响是负向的。【结论】政府可以从如教育、培训、创业平台、配套措施等方面入手,同时扶持树立创业榜样、建立创业风险保障体系等措施提高林农通过个人努力获得收益,从而完善林农创业的激励机制。
【Objective】 The objective of this study is to study the influence of various controllable factors on entrepreneurial behavior of forest farmers and to find out the key factors and provide the data and theoretical basis for establishing incentive models for forest farmers. 【Method】 Based on the main ideas and methods of entrepreneurial theory and behavioral economic theory, the questionnaire was designed to analyze the mechanism of forest farmers’ entrepreneurial behavior from the perspective of forest farmers’ own quality and government behavior incentives. The relevant data of forest farmers’ entrepreneurship were collected and related forest farmers Entrepreneurial econometric model. 【Result】 Through statistical test, it is found that there is a significant positive relationship between the incentive policies and the education level of forestry farmers, whether there is a platform for undertaking entrepreneurship, whether undertaking entrepreneurship training, setting a model for entrepreneurship, and the age of forest farmer. Although the impact of policy supportive capital and government investment in science and technology is positive, it is not significant. The impact of risk attitude on forest farmers’ entrepreneurial behavior is negative. 【Conclusion】 The government can improve the encouragement mechanism for forest farmers to start their own businesses by starting from such aspects as education, training, starting a business platform and supporting measures, and at the same time supporting the establishment of entrepreneurship model and establishment of a venture insurance system to improve the efficiency of forest farmers in gaining personal benefits.