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中国移动通信集团公司把“争创世界一流通信企业”作为中国移动的长期战略目标。通过“十五”的发展,形成核心竞争优势,争取成为业内领先、业绩卓著、具有国际先进水平的通信企业。“核心能力战略”主要包含六大战略措施:保持业务领先,占据核心市场,推进资本运营,创建企业文化,实施人才工程,实现企业信息化。——保持业务领先,即在满足客户需求、引导消费、推出市场主流产品方面始终处于领先地位。要面向市场,建立灵活的市场反应机制和纵横结合、高效协调的研发体系,形成有优势的市场研究能力和业务开发能力。——占据核心市场,即占据产业价值链中最擅长的位置、最有价值的客户群和价值最大的业务领域。以核心市场作为企业资源配置的重点,有效地保持和获得最有价值的客户群,瞄准价值最大和具有潜在价值的业务领域,与相关利益群体组成利益共同体,寻求优势互补和强强联合,向高价值的国际市场渗透。——推进资本运营,是增强核心能力、提高运营水平的关键措施。根据国家的部署,按照“整体上市,分
China Mobile Communications Corporation regards ”striving for world-class communications enterprises“ as its long-term strategic goal. Through the development of ”Tenth Five-Year Plan“, we will form the core competitive advantage and strive to become the leading communications company with outstanding performance and advanced international level. ”Core Competency Strategy “ mainly consists of six strategic measures: maintaining business leadership, occupying the core market, promoting capital operation, creating corporate culture, implementing talent projects and realizing enterprise informatization. Maintain business leadership, that is, to meet customer needs, guide consumption, the introduction of mainstream products market has always been in a leading position. To face the market, establish a flexible market response mechanism and vertical and horizontal combination of efficient and coordinated research and development system, the formation of an advantage of market research and business development capabilities. - occupy the core market, occupy the industry value chain best place, the most valuable customer base and the most valuable business areas. Focusing on the core market as the focus of corporate resource allocation, we will effectively maintain and acquire the most valuable customer base, aim at the business areas with the greatest value and potential value, form the community of interests with the relevant interest groups, seek for complementarity and strong alliance, Infiltration of high-value international markets. --Promoting capital operation is the key measure to enhance core competence and improve operation level. According to the country’s deployment, in accordance with the ”overall listing, points