特别推荐本刊专栏作家陈润出版新书《全球商业一百年(上):大商崛起》1914—1960,史无前例的世界大战和经济危机密集爆发,一批世界级企业野蛮生长,愈战愈强,大公司逐渐掌控世界。百年之后,欧债危机全面爆发,美国财政已临悬崖边缘,世界仍处乱局之中,中国企业如何抓住机遇,逆风飞扬?作者通过国内外企业对比,发现今天在国内企业身上所犯的错误或遭受的挫折,在数十年甚至一百年 In particular, we recommend the publication of the book columnist Chen Run published a new book, “Global Business One hundred years (the first): the rise of big business” 1914-1960, an unprecedented explosion of world war and economic crisis, a number of world-class enterprises brutal growth, Big companies are in control of the world. A hundred years later, the debt crisis in Europe broke out in full swing. The U.S. finance has come to the edge of the cliff and the world is still in chaos. How can Chinese enterprises seize the opportunity and fly against the wind? By comparing the domestic and foreign enterprises, the author finds that today’s crimes committed by domestic enterprises Wrong or setbacks in decades or even a hundred years