在英国短暂的学习期间,笔者重点听取了英国传媒系统与政策、英国新媒体发展现状、英国著名电视栏目及研发系统的介绍,了解了英国主要广播公司的运营理念、广播公司的新闻价值与娱乐理念、广播电视节目的主要样式等。英国之行令我们深深认识到,做先行者,抢占先机,从而一步领先,步步领先,是英国媒体引领业界,成为世界各地业者纷纷仿效的主要原因,也使他们能够从容应对新媒体环境下的复杂情况。 During the brief study period in the UK, the author listened to the introduction of British media systems and policies, the development of new media in the UK, the famous British television program and research and development system, learned about the operating philosophy of major British broadcasting companies, newsworthy and entertainment of broadcasters Philosophy, the main style of radio and television programs and so on. The trip to the United Kingdom made us deeply aware that being the forerunner and seizing the opportunities led the UK media to lead the industry and become the main reason that practitioners in all parts of the world followed suit and enabled them to cope with the new media environment Under the complex situation.