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随着互联网技术的发展,互联网作为一种新型的信息传播形式,已经成为党和政府治国理政的重要平台。根据中国互联网络信息中心(CNNIC)发布的《第37次中国互联网络发展状况统计报告》显示,截至2015年12月,我国网民规模已经达到6.88亿,互联网普及率达到50.3%。因此,应用大数据挖掘和分析技术,对互联网海量信息进行数据化整理加工,精准把握和科学利用网络舆情信息,从传播学视角帮助政府各部门发现舆情,改善舆论传播环境,提升政府舆情应对能力,已经成为摆在
With the development of Internet technology, as a new form of information dissemination, the Internet has become an important platform for the party and the government to govern the country. According to the “37th Statistical Report on Internet Development in China” released by China Internet Network Information Center (CNNIC), as of December 2015, the number of Internet users in China has reached 688 million and the Internet penetration rate has reached 50.3%. Therefore, the application of big data mining and analysis technology, the massive information on the Internet for data processing, accurate grasp and scientific use of network public opinion information, from the perspective of communication to help government departments to find public opinion, improve public opinion communication environment, enhance the government public opinion ability , Has become placed