随着改革开放和现代化建设不断深入,人民的物质生活不断改善,精神生活越来越丰富。人们的价值观念、思维方式和道德行为日趋多元化、复杂化。由于封建意识形态在某种程度上的残存和西方腐朽没落思想观念的侵蚀,社会上许多人特别是青少年,不同程度地存在理想信念模糊、价值取向扭曲、社会责任感缺失等问题,迫切需要思想政治工作者学会运用电视媒体这一大众传播工具, With the continuous deepening of reform and opening up and the modernization drive, the people’s material life has been continuously improved and their spiritual life has become increasingly rich. People’s values, ways of thinking and moral behavior are increasingly diverse and complicated. Due to the ebb of feudal ideology to a certain extent and decaying ideology of decay in the west, many people in society, especially young people, have varying degrees of ambiguity in ideals and beliefs, distorted values ​​and lack of social responsibility, and they are in urgent need of ideological and political Workers learn to use television media as a mass communication tool,