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网络舆情是舆情的一个组成部分,是指媒体或网民借助互联网,对某一焦点问题、社会公共事务等所表现出的有一定影响力、带倾向性的意见或言论。也可以说,网络舆情是社会舆情在互联网上的一种特殊反映,是干部群众对国家经济、政治、文化和社会发展趋势以及人们普遍关注的社会热点难点问题在网上的集中反映。网络舆情具有直接性、突发性、丰富性、互动性、偏差性等主要特点。加强网络舆情汇集和分析,正确引导网上舆论,是当前和今后一段时期舆情信息工作的一项重要任务。
Internet public opinion is an integral part of public opinion, refers to the media or Internet users using the Internet, a focus on issues such as social and public affairs have shown some influence, with a bias of opinion or speech. It can also be said that internet public opinion is a special reflection of social public opinion on the Internet and is a concentrated reflection of the cadres and masses on the Internet on the national economic, political, cultural and social trends as well as the hot and difficult social issues of general concern. Internet public opinion has the direct, unexpected, rich, interactive, biased and other major features. Strengthening the collection and analysis of network public opinion and correctly guiding online public opinion are an important task in the current and future period of public opinion information work.