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随着网络技术的发展,越来越多的电视剧制作方打破了电视剧必须先在电视台播出的传统方法,而是采取网络首播、独播或同步播出的方式与观众见面,加强推广,扩大宣传,使得网络成为电视剧营销的助力军。网络播剧虽然存在盗版、清晰度不够,以及缓冲问题,但网络播剧模式已逐渐形成。
With the development of network technology, more and more TV producers have broken the traditional method that TV series must first be broadcasted on TV. Instead, they have to meet with viewers on the premiere, single broadcast or synchronous broadcast network to enhance promotion and enlargement Publicity, making the network marketing drama as a helping force. Despite the presence of pirated Internet broadcast, lack of clarity, and buffer issues, but the network broadcast mode has been gradually formed.