当今社会,悬赏广告已日渐成为一种普遍的社会现象。但由于我国没有制定相应的法律对其进行规范,以致司法实践中执法不一,问题丛生,给立法和法律理论研究部门提出了新的课题。本文认为借鉴国外较为先进的立法经验,结合司法部门多年来处理悬赏广告纠纷的具体实践,考虑以民法设计的初衷和核心价值取向为根本出发点,对悬赏广告性质的认定应采“单方行为说”为宜,立法上应尽快做出相应规制,为司法部门提供执法依据。 In today’s society, rewards advertising has gradually become a common social phenomenon. However, due to the fact that our country did not formulate corresponding laws to standardize them, the law enforcement in judicial practice is different and the problems are complicated. Therefore, the legislative and legal theory research departments have proposed new topics. This article argues that we should learn from the more advanced legislation experience in foreign countries and combine with the practice of judiciary for many years to deal with the disputes about advertising the reward. Considering the original intention and the core value orientation of the civil law design as the basic starting point, the author thinks that the nature of the reward advertisement should be taken as “ ”Is appropriate, legislation should make corresponding regulations as soon as possible, for the judiciary to provide law enforcement basis.