强势品牌的力量存在于消费者的心中,来自于消费者对该品牌的感受和认知。当消费者表现出更喜欢某个产品或者喜欢其营销方式时,品牌就具有积极的品牌资产。品牌在我们的日常生活中扮演着无可替代的角色,有的品牌能够影响全世界人的生活起居,有的则能在本土妇孺皆知。强势品牌如何打造,品牌影响力此消彼长的原因何在?被誉为“品牌导师” The strength of a strong brand exists in the hearts of consumers, from the consumer’s feelings and perception of the brand. When consumers show a preference for a product or prefer marketing, the brand has a positive brand equity. Brands play an irreplaceable role in our daily life. Some brands can affect the lives of people all over the world, while others can be known locally. How to build a strong brand, brand influence and why the shift? As the “brand mentor”