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本文以2010年10月上线试运行的时尚购物类搜索引擎“一淘网”为例,由水平搜索引擎和垂直搜索引擎的差异入手,从搜索结果的排列方式、结构化特征、查准率、增值服务和客户体验五个角度切入,分析了垂直搜索的信息服务特点,并在此基础上提出垂直搜索引擎在现阶段发展过程中出现的问题。
This paper takes the fashion shopping search engine “Yi Tao Network” which was launched on-line in October 2010 as an example. Starting with the differences between the horizontal search engine and the vertical search engine, this dissertation starts with the arrangement of search results, structural features, Rate, value-added services and customer experience from five angles, analyzed the characteristics of vertical search information service, and on this basis proposed vertical search engine in the present stage of development problems.