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韩国爱情泡沫剧《来自星星的你》掀起了中韩文化产业的旋风热潮。在中国,网络播放量超过30亿,“炸鸡和啤酒”迅速蹿红成为时尚用语,“连我(LINE)软件、千颂伊款女装”等都随着这部剧的热播而爆棚。一部韩剧如何能引发这场韩流呢?笔者认为,“星星”的影响力必然与它的文化力密不可分。韩国在制作电视剧等文化产品时,会集传统文化、饮食、服饰、旅游于一身,与剧情紧密融合在一起,呈现给观众的也是一桌色香味俱全的“满汉全席”。观众在“追剧”的同时又何尝不是在“追文化”?对建筑企业而言,我们在从事生产经营时,是不是也需要全方位地展示一下我们的文化呢?比如在工地上除了宣传企业标识和理念之外,可否将我
South Korea love bubble drama “you from the stars” set off a whirlwind craze in China and South Korea’s cultural industry. In China, the network broadcast more than 3 billion, “fried chicken and beer ” quickly became popular language, “LINE software, thousands of Song Iraqi women ” and so on with the play of the show And burst. How can a Korean drama lead to this Korean wave? I believe that the influence of “stars” must be closely linked with its cultural power. When producing cultural products such as TV dramas, South Korea will gather traditional culture, food, clothing and tourism in one, closely integrated with the storyline and present its full flavor to the audience. The audience in the “chasing the drama” at the same time why not “chasing culture”? For construction enterprises, we engaged in production and management, is not also need to show our culture in all aspects of it? For example, in On the site in addition to publicity corporate logo and philosophy, can I