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中央电视台每年一度的黄金时段广告招标,一直是企业界、广告界关注的焦点。现在距2004年广告招标只有不到两个月时间了,不少企业都在关注着中央电视台的一举一动,很多广告公司也已经开始忙着给企业做提案。2004年是中央电视台广告招标的第10年,中央电视台的频道和节目设置以及广告经营策略都发生了很大变化,这次招标会有什么样的政策和新的价值现在还处于保密状态。近日记者了解到,
CCTV annual prime time advertising bidding has been the focus of business and advertising circles. Now in less than two months from the bidding for advertisements in 2004, many companies are watching the every move of CCTV and many advertising companies have begun to make proposals to enterprises. 2004 was the 10th year of CCTV advertising bidding. CCTV channels and program settings as well as advertising management strategies have undergone tremendous changes. What kind of policies and new values will this bid have now remained confidential. Recently reporter learned that,