8月2日起,中国移动开始调整与SP(服务供应商)的分成比例,首先在山东、山西等地与部分SP开出了“五五”分成的新合同,而此前SP大多能拿到85%的比例。中国移动此举表面上看使SP少赚35%左右的利润,实际上是切断原有分成比例下的SP“自消费”等投机取巧手段,逼迫SP转向CP(内容供应商)。按照惯例,试点成功后,中国移动将大面积推广新的分成方法。 Starting from August 2, China Mobile started to adjust its share of SP (service provider). First, it set up a new contract with some SPs in some provinces such as Shandong and Shanxi, 85% of the ratio. On the face of this, China Mobile made the profit of about 35% less than that of the SP. In fact, it cut off the existing SP “self-consumption” under the existing shareholding ratio and forced the SP to turn to the CP (content provider). By convention, after the success of the pilot, China Mobile will popularize a new method of splitting up on a large scale.