艺术营销是随着世界经济一体化的潮流由艺术设计学与市场营销学融合发展而来的,艺术设计和市场营销都与人们的需求之间存在紧密的联系,形成了一门具有自身独特专业性的边缘学科,有联系也有区别。它的关键意义在于,一切与市场结合,客观地引导消费行为,从而在市场经济中获得最大化的附加价值。 With the trend of world economic integration, art marketing has developed from the integration of art design and marketing. Art design and marketing are in close contact with the needs of the people and form a unique professional The edge of the discipline, there are also differences between the contacts. Its key point lies in that everything is combined with the market to objectively guide consumer behavior so as to maximize the added value of the market economy.