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大数据时代“大数据时代”最早是由全球知名咨询公司麦肯锡提出的。它认为,在市场参与者(消费者、企业等)的行为数据化之后,通过对数据的挖掘和运用,将客观、真实地反应出市场行为趋势。在这里,数据所反应的是市场的常态,而非特殊状态。换而言之,“大数据时代”就是利用数据发现规律、建立市场规则的商业模式。客观,是数据的典型特征。比如通过采集某区域内消费者购买物品数量的数据,可以看出该区域消费者的日常消费偏好;又
The era of big data “big data era ” was first proposed by the world-renowned consulting firm McKinsey. It argues that after the behavior of market participants (consumers, businesses, etc.) is digitized, the data mining and application will objectively and truthfully reflect the trends in market behavior. Here, the data reflects the normal market, not the special status. In other words, “big data age” is a business model that uses the data to discover patterns and establish market rules. Objective, is a typical feature of the data. For example, by collecting data on the number of items purchased by consumers in an area, we can see the consumers’ daily consumption preferences in the area.