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在建立社会主义市场经济体制过程中,越来越多的企业家们在竞争中觉醒:重视牌子竞争!研究牌子竞争!北京市专门成立名牌工程领导小组,开展名牌理论和实践的研讨,制定名牌产品规划,组建名牌产品评价体系,使创名牌活动正在全市广泛展开。经专家评审和用户认可,1994年推出88个名牌产品,最近又推出32个,共计120个北京名牌产品。这些名牌产品具有三个明显特点:一是产品技术、质量水平高;二是产量及销售额大;三是市场占有率高。如北大方
In the process of establishing a socialist market economic system, more and more entrepreneurs are awakening in the competition: Paying attention to brand competition! Research brand competition! Beijing has set up a leading team for famous brand projects to conduct research on the theory and practice of brand names and formulate brand names. Product planning, the establishment of brand-name product evaluation system, so that a brand-name activity is widely carried out in the city. After expert review and user approval, 88 brand-name products were launched in 1994, and 32 more recently, a total of 120 Beijing brand-name products. These brand-name products have three distinct features: first, high product technology and quality; second, large output and sales; and third, high market share. Such as Beidafang