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贺:对于刚毕业的学生来讲,怎么判断自己是有做客户(创意)潜质的? 洪:TBWA向来很重视个人的品质与人生态度。为人应当正直,诚恳,这是一名广告人的基本职业素质。另外,作为一名广告人,应当非常有好奇心,非常乐于接受新鲜事物,新潮思想。还有,抱负很重要,应该具有永不满足现状的进取心。贺:简历中应该包括什么?怎么写比较好? 洪:除了一些必要的内容之外,希望能够看到他在曾经的实践中的贡献。也许你做的只是很小的事情,但是关键在于你为你的那部分工作贡献了多少。当然每一个职位可以贡献的程度是不同的。我不会要求得不切实际,但是,即使是日常事物,你也应当做出你的贡献。
HE: How do you tell if you are a graduate student? How do you judge your potential as a customer? Hong: TBWA always attaches great importance to personal qualities and attitude towards life. Person should be honest, sincere, this is an advertiser’s basic professional qualities. In addition, as an advertiser, should be very curious, very receptive to new things, trendy ideas. Also, ambition is important and there should be ambition to never meet the status quo. He: What should be included in the resume? How to write better? Hong: In addition to some necessary content, I hope to see his contribution in the past practice. Perhaps you are doing very small things, but the key is how much you have contributed to that part of your job. Of course, the extent to which each position can contribute is different. I will not ask for unrealistic, but, even if it is everyday things, you should make your contribution.