文化产业是未来经济发展的支柱产业,而文学创作又是文化产业的一个重要的创意源泉和发展初端。本文对“中国商业写作第一人”王朔的市场化写作进行研究,分析其成功与失败之处,并进一步探究当代文学创作如何成为文化工业的创意资源、文化产业的利润来源,以满足大众的文化消费和国家的经济建设。 Cultural industry is the pillar industry in the future economic development, and literary creation is an important source of creativity and development for cultural industries. This paper studies the market-based writing of “The First Man in Business Writing in China” Wang Shuo, analyzes the success and failure of the writing, and further explores how contemporary literary creation becomes the creative resource of cultural industry and the profit source of cultural industry in order to satisfy Public consumption of culture and national economic construction.