电子商务越来越深刻地改变着传统商务模式,电子商务有两个核心概念,一为商务,二为数字化技术,数字化技术是工具,进行商务活动是目的。电子商务具有虚拟性和不受时空限制的特征。传统企业营销存在着中间环节和时空的限制,电子商务则对企业的营销理念、营销区域和营销方式产生了巨大的影响。 E-commerce has changed the traditional business model more and more profoundly. E-commerce has two core concepts. One is business, the other is digital technology, digital technology is a tool, and business activities are the purpose. E-commerce has the characteristics of being virtual and not limited by time and space. Traditional enterprise marketing has intermediate links and space-time constraints, and e-commerce has a huge impact on the company’s marketing concepts, marketing regions, and marketing methods.