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创意是文化产业的命脉和关键所在,是儿童文学作品进行商业化开发的前提条件。对于图画书出版而言,创意水平的提升是解决中国图画书创作所面临问题的根本出路。图画书的创意集中体现在故事创意、图画创意和图文关系创意三个方面。在对图画书进行创意时,作者的儿童本位创作意识是产生高品质作品的关键因素。本文以《好神奇的小石头》为例,论证了如何在图画书创意过程中全面实现儿童本位的创作目标。
Creativity is the lifeblood of the cultural industry and the key to it. It is a precondition for the commercialization of children’s literature. For the publishing of picture books, the improvement of the creative level is the fundamental solution to the problems faced by the Chinese picture book creation. The creativity of picture books is embodied in three aspects: story creation, drawing creativity and graphic-relationship creativity. When creating a picture book, the author’s child-centered creative awareness is a key factor in generating high-quality work. Taking “a wonderful little rock” as an example, this article demonstrates how to fully realize the goal of children ’s standard creation in the creative process of picture book.