数字营销新趋势要求企业将市场营销上升到数字整合层面在互联网高速发展的时代,中国4亿网民的时间、空间和注意力都是碎片化的,单纯依靠传统的媒体很难影响到他们,而数字营销势不可当。网络视频营销挑战电视广告网络视频已经成为了一个让消费者异常兴奋的平台,新生代市场监测机构的调查显示,在网上浏览视频的消费者的比例已经达到36.3%。而电视厂商互联网电视产品的推出,也让网络视频 New Trends in Digital Marketing Require Business to Increase Marketing to Digital Integration In the rapidly evolving Internet era, China’s 400 million Internet users are fragmented in time, space and attention, and it is difficult for them to rely solely on traditional media to influence them. Digital marketing is undeniable. Online Video Marketing Challenge TV advertising network video has become a very exciting platform for consumers, the survey by the new generation of market monitoring agency showed that the proportion of consumers browsing the video online has reached 36.3%. The introduction of TV manufacturers Internet TV products, but also to make online video