日前,可口可乐全面启动2015新春贺岁营销活动,全新广告与包装视觉年味十足,脱胎于传统年画中的人物形象的“阿福”和“阿娇”萌态十足,为人们带来了浓郁的新春气息。在30秒重磅广告中,阿福“与”阿娇通过施展魔力重现中国农历新年传统仪式,表达了家庭团聚的浓浓暖意与爱的真谛。为了更酷的体验,更是领行业之先,摒弃传统二维码,抢先运用全新的图像识别技术。消费者只需用微信直接扫描包装上“阿福”和“阿娇”的形象,就可免费下载整套动态 Recently, Coca-Cola launched 2015 Lunar New Year New Year marketing campaign in its entirety. The brand-new advertising and packaging visual experience is full of people, bringing “Ah Fu” and “Gillian” A rich spring flavor. In a 30-second heavy commercial, Ah Fuk and Gillian reproduce the traditional Chinese Lunar New Year ritual through the use of magic to express the true meaning of thick warmth and love of family reunification. In order to cool the experience, but also take the lead in the industry, abandon the traditional two-dimensional code, the first to use a new image recognition technology. Consumers simply scan the package with WeChat directly on the image of “Fu” and “Gillian”, you can download the full set of dynamic