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上海世博会轰轰烈烈的进行了一个多月,入园观众人数早已突破千万。世博园中大小活动,一个又一个城市活动周的登场,让这个世博大舞台俨然成为各国文化交流的最佳场所。最悠久的历史,最先进的科技,最独特的创意,汇聚一起,让我们深感中西文化的交融,令每一位观众叹为观止。名酒进驻世博会,大多得益于悠久深远的酒文化,很多以非文化物质遗产的身份入选世博的品牌,既是一个城市文化的代表,更是对中国深厚历史的佐证。进驻世博会只是第一步,围绕世博进行一系列营销活动,才能将其品牌的文化从观众的眼球,烙印他们的脑海里。2010年上海世博会,中国酒正沿着世界的方向,迈开了步伐。
Shanghai World Expo will be vigorous for more than a month, the number of visitors into the park has already exceeded 10 million. The size of the Expo activities, one after another City Week debut, so that this Expo has become the scene like the best place for cultural exchanges between countries. The longest history, the most advanced science and technology, the most unique ideas, bring together, let us feel the blend of Chinese and Western cultures, so that every spectacle is spectacular. Wines entered the Expo, mostly thanks to the long-standing wine culture, many non-cultural heritage as a brand identity Expo, is not only a representative of urban culture, but also to prove the profound history of China. Entering the World Expo is only the first step, a series of marketing activities around the Expo, in order to its brand culture from the audience’s eye, imprinting their mind. 2010 Shanghai World Expo, Chinese wine is along the direction of the world, took the pace.