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随着省级媒体向地方争夺资源和市场的趋势加剧,地市级党报在谋生存求发展的过程中,就必须不断加大经营力度,除传统的广告经营手段外,党报专刊专栏也将责无旁贷地承担起相应的经营任务。因此,如何找好切入点,办好并经营好党报专刊专栏,如何正确处理创优与经营之间的关系,实现社会效益与经济效益的双丰收,是摆在地市党报面前的一个亟待解决的课题。
With the provincial media’s intensifying competition for resources and markets to local places, the prefectural-level party newspapers must constantly increase their efforts in seeking survival and development. In addition to the traditional means of advertising, the special column of the party newspaper will also be duty-bound To assume the appropriate business tasks. Therefore, how to find a good starting point, how to handle and manage the special column of the party newspaper, and how to correctly handle the relationship between excellence and management so as to achieve a double harvest between social and economic benefits is a problem to be solved before the party newspaper The subject.