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俗话说“佛要金装,人靠衣装”,商品固然要求有好包装,因为好的包装不仅能有效地保护商品,而且可起到激发和引导消费的促进作用。过去我们的商品只偏重其质量却不十分讲究包装,因此卖不上好价钱。尤其在国际市场,受包装影响而吃大亏更是常有的事。现在包装情况经过努力已有了很大起色,身价亦随之倍增。然而凡事都应有“度”,包装也不例外,商品过度包装往往会发生负面效应,售价的提高会削弱购买力,甚至丢掉市场失去消费者。日前,我在天津某药店为年过八旬的老母亲购买治疗脑栓塞的“尼莫地平片”,每瓶售价由原来不足10元上调到19.80元,经了解是重新设计了包装之故。一瓶治疗肠胃的中药,原来内装药片100粒,换上了“精美”包装后,内含的药片减至12粒,售价却翻了两番。扣除药品本身价格提高因素之外,一层层的
As the saying goes, “Buddha to gold, people rely on clothes”, of course, require a good product packaging, packaging is not only good because it can effectively protect the goods, but also can stimulate and guide the promotion of consumer. In the past we only pay attention to its quality of the product is not very particular about the packaging, it can not sell a good price. Especially in the international market, affected by the packaging and eat more losses is more common. Now the packaging has been a great improvement efforts, worth doubled. However, everything should be “degree”, packaging is no exception, over-packaging of goods tend to have a negative effect, the increase in selling prices will weaken the purchasing power, or even lose the market to lose consumers. Recently, I bought a nimodipine tablet for treating cerebral embolism at a pharmacy in Tianjin for a year’s eighty. The price of each bottle was raised from less than 10 yuan to 19.80 yuan. It is understood that the packaging has been redesigned . A bottle of stomach medicine, the original built-in tablets 100, put on the “exquisite” packaging, the pills contained reduced to 12, the price has quadrupled. Deducting the drug itself, the price increase factors, one by one