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在新媒体整合上,“看广告拿钱”这是2014年黄金时段广告上将出现的变化,通过智能手机应用程序APP,观众届时将在央视固定时段看到广告画面上的APP图标,搜寻企业品牌,观众收看广告,将得到企业的促销奖励,这一互动形式被命名为“找大牌”。2014年广告招标;稳中有增央视2014年招标签约总额稳中有增,超过了2013年。2014年广告招标预售有很多新变化,比如产品大力度的创新,现场招标比例进行调整等。
In the new media integration, “look at the ads to get money ” This is the prime time in 2014 ads will change, through the smart phone application APP, the audience will CCTV fixed period of time to see the advertising screen APP icon, Search for corporate brands, viewers view ads, will be the company’s promotional incentives, this interactive form is named . In 2014, the advertising tenders; steadily increase CCTV in 2014 tenders signed a steady increase in total, more than in 2013. There were many new changes to the pre-sale of advertising tenders in 2014, such as the product’s vigorous innovation and the adjustment of on-site bidding proportion.