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当我们远离了消费者的真实心理状况,且不能提出针对性的策略构想来解决消费心理难题,那么,任何看似美好的传播,对于促进和改善产品销售都将毫无意义。
When we are far away from the real psychological state of consumers and can’t propose targeted strategic ideas to solve consumer mental problems, then any seemingly good communication will have no meaning to promoting and improving product sales.