在海峡两岸关系日益密切的今天,作为资金流、物流、人才流媒介的信息流作用日益凸显,提出构建“两岸传媒共同市场”的时机已经成熟。本文着重从经济、政治、文化、传媒生态等方面阐述了构建“两岸传媒共同市场”的现实必要性,以期为两岸密切传媒交流奠定学理基础。 Nowadays, as the relations between the two sides of the Taiwan Strait are getting closer, the role of information flow as capital flow, logistics and talent flow media has become increasingly prominent. The time is ripe for building a common media market for cross-strait media. This article focuses on the practical necessity of building a “common market for media across the Taiwan Strait” from the aspects of economy, politics, culture and media ecology so as to lay a sound foundation for the close communication between the two sides of the Taiwan Strait.