良好的旅游环境是旅游业蓬勃发展的基础,而由于环境意识的淡薄所引发的环境问题日益突出。培养高校旅游专业学生的环境意识刻不容缓。文章通过分析当前高校旅游专业学生的旅游环境意识的培养现状、旅游环境意识的内涵及目标,提出了有效培养高校旅游专业学生旅游环境意识的措施。 A good tourism environment is the basis for the thriving tourism industry. However, the environmental problems caused by the weak environmental awareness have become increasingly prominent. It is imperative to cultivate the environmental awareness of tourism majors in colleges and universities. By analyzing the present situation of tourism environment awareness and the connotation and goal of tourism environment awareness of tourism major students in colleges and universities, this paper puts forward some measures to effectively cultivate tourism environment awareness among tourism major students in colleges and universities.