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微信是腾讯公司于2011年1月推出的一款通过网络快速发送语音短信、视频、图片和文字,支持多人群聊的手机聊天软件。通过微信,用户与好友之间的联系形式变得更加丰富。2012年8月,腾讯公司又推出了一项针对企业、媒体等团体用户的订阅服务——微信公众平台,它与微信一脉相承。利用微信公众平台,用户可以享受到二维码订阅、消息推送、品牌传播等个性化服务。目前,微信用户已超6亿,高校学生中也有大量微信用户,如何引导学生把这一科技手段充分运用到学习中,是每一位教育工作者需要
WeChat is Tencent launched in January 2011 a through the Internet to quickly send voice messages, videos, pictures and text, support for multi-group chat mobile chat software. Through WeChat, the relationship between users and friends has become richer. In August 2012, Tencent also launched a subscription service for corporate, media and other community users - Wechat public platform, which is the same as WeChat. WeChat public platform, users can enjoy two-dimensional code subscription, messaging, brand communication and other personalized services. At present, wechat users have surpassed 600 million. There are also a large number of WeChat users in college students. How to guide students to fully utilize this scientific and technological means to study is what every educator needs