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奥运会是与顾客“恋爱”的契机V:据中国品牌研究院5月16日发布的《2007年一季度奥运营销监测报告》:现时越来越多的企业热衷于搭乘“奥运营销”快车,但是目前中国企业搭乘“奥运快车”存在不确定风险,致使一些企业现阶段未能产生预期效果,你对此有何看法?张喆翔:就企业的奥运营销而言,所谓的失败或者成功,我认为在目前这个阶段还很难做出判断,需要时间的检验,而且需要从一
Olympic Games is an Opportunity with Customers “Love ” V: According to the “2007 Olympic Marketing Monitor Report of the First Quarter of 2007” released by China Brand Research Institute on May 16: At present, more and more enterprises are keen on boarding the “Olympic Marketing ”Express, but at present there is an uncertain risk for Chinese companies to board the“ Olympic Express ”, causing some enterprises to fail to produce the expected results at this stage. What is your view on this? Zhang Zhexiang: In terms of corporate Olympic marketing, the so-called" Failure or success, I think at this stage is still very difficult to make judgments, the test of time, but also from a