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4G时代的网络更新换代让各大通信运营商之间的竞争变得越来越激烈。在激烈的市场竞争中,各大运营商如何保持竞争优势并稳固地发展成为了各大运营商首先要考虑的问题。为了适应时代的发展,各大运营商已经从扩大用户群体以及推销自身的业务这种营销手段转变为通过业务管理支撑系统的优化升级来提高竞争力,本文就此展开了论述。
The upgrading of the network in the 4G era has made the competition among major telecommunications carriers more and more fierce. In the fierce market competition, how to maintain a competitive advantage among major operators and develop them steadily has become the first issue to be considered by major operators. In order to adapt to the development of the times, major operators have changed their marketing methods from expanding user groups and marketing their own businesses to enhancing their competitiveness through the optimization and upgrading of business management support systems. This article discusses this.