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近年来,全国制酒行业的竞争臼趋激烈,部分中小厂家因经不住市场风浪而纷纷落马,即使是一些产品质量较好、经济实力比较雄厚的企业,也面临着严峻的考验。在这种形势下,衡水老白干酒厂紧紧牵住市场这个牛鼻子,着力实施市场带动战略,取得了明显成效。1994年完成产值10588万元,销售额16012万元,实现利税3312万元,在河北省白酒行业中名列榜首。
In recent years, the competition in the national wine industry has become fiercer. Some small and medium-sized manufacturers have fallen into disregard of the market. Even some enterprises with relatively good product quality and relatively strong economic strength are facing severe challenges. In this situation, Hengshui Laobaigan Winery tightly managed the market and focused on implementing the market-driven strategy and achieved remarkable results. In 1994, the production value of 105.88 million yuan was completed, sales of 160.12 million yuan, and 33.12 million yuan in profits and taxes, ranking first in the liquor industry in Hebei Province.