论文部分内容阅读
进入新经济发展时代,宏观市场的条件及其环境都在不断地变化着的,而企业与企业之间得市场竞争也日趋激烈。企业要想稳定发展就要靠在市场的拓展,有了市场就意味着企业效益的提高,当代企业才会有长足的发展。如何让当代企业在瞬息万变的市场竞争中取得最高效益,关键就是进行合适的市场营销策略,这关系到企业的生存与发展。本文力图从市场营销策略对企业发展的关键性角度出发,试图寻找出具体有效的方法措施,提高当代企业在市场中的核心竞争力。
In the era of new economic development, the conditions of the macro-market and its environment are constantly changing, and the market competition between enterprises and enterprises is becoming increasingly fierce. To stabilize the development of enterprises rely on the expansion of the market, with the market means that the improvement of business efficiency, the contemporary enterprise will have considerable development. How to make contemporary enterprises in the ever-changing market competition to obtain the highest efficiency, the key is to carry out appropriate marketing strategies, which is related to the survival and development of enterprises. This article tries hard to find out the concrete and effective methods and measures from the key point of the marketing strategy to the enterprise development and enhance the contemporary enterprise’s core competitiveness in the market.