随着国家二胎政策的开放、人们生活水平的提高,消费者对乳制品的市场需求将会扩大,这就为乳制品企业提供了高速发展的机会。事实上,有些企业为了获得短期的高额利润,时常会损害消费者的利益,严重降低了消费者对企业的信任度。危机事件发生后,如果企业积极地采取策略进行补救,也有可能重新获得消费者的信任。那么,危机事件后,企业该如何做,才能修复企业与消费者之间的信任关系,这就成了企业所必须面临的问题。 With the opening up of the policy of the second child birth of the country and the improvement of people’s living standards, the market demand for dairy products will be expanded. This will provide the dairy products enterprises with opportunities for rapid development. In fact, in order to obtain short-term high profits, some enterprises often damage the interests of consumers and severely reduce the consumers’ trust in the enterprises. After the crisis, it is also possible to regain the trust of consumers if they actively adopt a strategy to remedy the situation. So, after the crisis, how to do business in order to repair the trust relationship between business and consumers, which has become the business must face the problem.