论文部分内容阅读
近年来,我国热点事件层出不穷,多种思潮相互激荡,涉及领域广泛,并经网络传播放大,形成不容忽视的社会影响。作为引领舆论的主流媒体,电视媒体应敏锐把握思潮变化,提供权威平台。开办电视理论节目引领思考、释疑解惑、凝聚共识,已成为时代的需求和媒体的责任。目前,优秀的电视理论节目不多,发展面临诸多难点。本文引用权威数据,对当前电视理论节目的主要特点和受众群体特征进行分析,并以此为契机思考电视理论节目创新与发展的途径。
In recent years, there have been an endless stream of hot-spot events in our country, various kinds of thoughts have stirred up with each other, and have covered a wide range of fields and spread through the Internet to form a social impact that can not be ignored. As the leading media leading the public opinion, the television media should grasp the changes in thought and provide the authoritative platform. It has become the demand of the times and the responsibility of the media to lead the thinking of TV theory programs, to explain doubts and doubts and to unite consensus. At present, there are not many excellent television theory programs and the development faces many difficulties. This article quotes the authoritative data to analyze the main features and audience characteristics of the current television theory programs and use this as an opportunity to think about the ways of innovation and development of television theory programs.