论文部分内容阅读
随着中国经济的持续发展及社会的转型升级,人们的消费习惯与消费需求也随之发生了很大的改变。大众的消费需求日益多样化,在消费的过程当中更加注重消费体验,对价格的绝对敏感度降低。在这种新型的消费环境下,直销模式作为一种不同于传统店铺销售及网络销售的模式仍有存在的空间和必要性。本文通过对直销模式的利弊进行分析,充分发挥直销模式的有点,使其与传统销售模式及网络销售模式共同作用,为消费者提供更为优质的用户体验。
With the continuous development of China’s economy and the social transformation and upgrading, people’s consumption habits and consumer demand also have undergone great changes. The mass consumer demand is diversified day by day, more emphasis on consumer experience in the process of consumption, the absolute sensitivity to the price is reduced. In this new type of consumer environment, direct sales model as a different from the traditional store sales and online sales model there is still room and the necessity of existence. This article analyzes the advantages and disadvantages of the direct sales model and gives full play to the direct sales model to make it work with the traditional sales model and online sales model to provide consumers with a better user experience.