在作品的畅销之外,也许,探讨《笑猫日记》的内容以及探索中国原创儿童文学的出路才是当下出版界、理论界最重要的事。2015年5月,杨红樱系列童话作品《笑猫日记》的发行量突破3200万册,不仅成就了一部超级畅销书系列,也成为了一个响当当的品牌。在中国图书市场上,杨红樱作品持续畅销,在这背后,出版社营销的推动、优质的文本和故事、作者积累的市场号召力、系列作品对销售的持续拉动等都在合力发挥作用。 In addition to the best-selling works, perhaps the most important thing in contemporary publishing and theoritical circles is to explore the contents of “Diary of Laughing Cats” and explore the ways of Chinese original children’s literature. In May 2015, the circulation of Yang Di Ying’s fairy tale “Laughing Cat Diary” topped 32 million copies. It not only made a series of super bestseller series, but also became a big brand. In the Chinese book market, the works of Yang Hongying continued to sell well. Behind this, the marketing efforts of publishers, high-quality texts and stories, the accumulated market appeal of the authors, and the continuing pull of sales of the series of works all worked together.