无印良品中国的开店速度如同飞驰的高铁列车,但绝大多数中国消费者对无印良品仍是相对陌生的。在日本引领生活潮流的无印良品生活形态店如何来引领中国的生活潮流呢?打造全球理性价值无印良品,人们日常更喜欢使用其日文音译的英文名称“MUJI”。有关无印良品的理念,其设计总监原研哉曾这样描述:“追求的不是‘这样好’,而是‘这样就好’。它将价值赋予可接受的质量:节制、让步以及超然的理性,可称之为‘全球理性价值’,一种倡导以极端理性的视角使用资 Muji shop in China as speeding speeding train, but the vast majority of Chinese consumers Muji is still relatively new. MUJI ”is the Japanese MUJI brand, which leads the trend of life in Japan by leading MUJI lifestyle shops in Japan? To create a global rational value MUJI, people often prefer to use the English name MUJI of their Japanese transliteration. Regarding MUJI’s philosophy, the former director of design, Gen. Kazuya, described it as follows: “It is not” so good “to pursue, but” it is good. "It gives value to an acceptable quality: moderation, concession, and transcendental rationality , Can be called ’global rationality’, an advocacy of using capital from an extremely rational perspective