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著名经济学家格朗鲁斯认为营销分为交易营销和关系营销,它们分属于传统营销和网络营销。交易营销以产品为核心,以4p营销组合为手段;关系营销以建立长期的客户关系为核心,以4c营销组合为手段,是借助互联网特性来达到一定目的的一种营销手段,有着传统营销无法比拟的优势。随着网络技术的不断发展和互联网运用普及范围的不断拓展,我们已经步入了一个以信息化、网络化为特征的社会,互联网对人们的购买行为产生了深远影响,网络营销的优势愈加凸显。尤其是
The famous economist Gruntlus believes that marketing is divided into transactional marketing and relationship marketing, which belong to the traditional marketing and online marketing. Transaction marketing to product as the core, 4p marketing mix as a means of relationship marketing to establish long-term customer relations as the core to 4c marketing mix as a means to achieve certain goals with the help of the Internet a marketing tool, with the traditional marketing can not Compared to the advantages. With the continuous development of network technology and the continuous popularization of Internet usage, we have stepped into a society characterized by informationization and networking. The Internet has a profound impact on people’s purchasing behavior. The advantages of network marketing have become more prominent . especially